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A department chair is increasingly required to find creative ways to extend the departmental budget as state appropriations to KSU and other state institutions have become tighter. Strategies for increasing the department’s budget to cover essential personnel and operating expenses include advocating on behalf of the faculty and department to the dean and other senior administrators on campus for funds and the prospects of external fundraising. Rarely have department chairs been provided with training to effectively market and advocate for their department. This workshop will engage department chairs in constructing a marketing plan for the department and developing compelling ways to communicate the department’s strengths.